The Entrepreneur Guide To Getting Your Shit Together John Carlton 9781483996967 Books
Download As PDF : The Entrepreneur Guide To Getting Your Shit Together John Carlton 9781483996967 Books
As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers… … as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online. This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you’re about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments… and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up. If you have a great product or service, then shame on you if you don’t learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It’s your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest. About the author John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)… He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)… And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today.
The Entrepreneur Guide To Getting Your Shit Together John Carlton 9781483996967 Books
It's like what would have happened if Hunter Thompson went into direct sales. Or maybe the latter is what would've happened if this author had gone into journalism.Carlton tells the story of how he went from a person-who-didn't-fit-in-the-corporate-office, and was surfing around the west coast and crashing on friends' couches, to finding his talent as a writer of direct sales advertisements.
It's a great story from beginning to end and also is loaded with: tidbits and insights about human psychology, the backstage lives of LA celebrities, bad advice HS English teachers give, how to sell to "superior" New Yorkers who consider themselves immune to sales tactics, business and life ethics, and much more.
This would make a great gift for young people in their 20's and 30's who still live at home on their parent's couches and are looking for a way to "get their s**t together." Or anyone interested in what makes entrepreneurs, self-made businesspeople, "tick."
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Tags : The Entrepreneur's Guide To Getting Your Shit Together [John Carlton] on Amazon.com. *FREE* shipping on qualifying offers. As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers… … as well as being The Dude for solving almost any biz problem holding things up. For decades,John Carlton,The Entrepreneur's Guide To Getting Your Shit Together,CreateSpace Independent Publishing Platform,1483996964,BUSINESS & ECONOMICS Entrepreneurship
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The Entrepreneur Guide To Getting Your Shit Together John Carlton 9781483996967 Books Reviews
Like having John sit next to you in a bar and fill your head with examples and explainations of how he crafts copy. I'll read it again to visit with John again sometime.
Omg! John Carlton is without a doubt one of the world's best Copywriters out there---no sh*$! Study this guy and you'll be well on your way to writing effective Copy. This book introduces you to how John thinks and some of the principles that have guided him. You'll do yourself great justice by reading John's work.
This is one of those rare gems in business writing that lifts the skirt up and shows the reality of the work and the entrepreneurial life. Hard lessons at times, and this books is certainly a mirror for anyone who is really trying to get off the ground by themselves. So read at your own risk. But you will do yourself a very great disservice if you don't. Time to get real.
Having said all that, if you're ready to read, this book is a lot of fun. Stories are great. You'll end up laughing hard at times, at unexpected time. For the aspiring writer there's a lot to admire.
OK, I'll admit Carlton's my kind of guy - no BS - shoots straight from the hip. He learned his craft by doing it over and over until it was perfected. He's made mistakes, admits them and shows you how he learned from them. You might not like some of the things he says or how he says them because he doesn't give you a lot of sugar-coated, "feel good" platitudes that are as empty as Billy Clanton's six shooter at the OK Corral. It's a good read!
I bought The Entrepreneur's Guide To Getting Your S*** Together and took it with me while I was traveling. I must say... WOW. It's choke full of great information on business and writing copy (You know... on how to get customers to flock to your door with money in hand)!
One thing John said that really stood out was, "I don't take a client's word when he describes his target audience... because he really, really wants to believe his customers are different." Makes you think...
Oh, and I'm still waiting for Volume Two!!!!!!!!
If you're an Entrepreneur, condensed in this book, YOU might find THE rarest substance with THE GREATEST Value for YOU in the entire Universe.
Rarer than a Diamond, nugget of Gold or any other precious metal on the periodic table.
What is it?
Being Understood
I have read this Book 5 times already front to back and on on my desk it has it's special place.
Always in reach and it never gets old.
Every once in a while when the dark clouds gather or a walk thru another dark valley is upon me and i need to smile a bit when i normally would have all the reasons to cry.
I randomly open the book and read a chapter and right that moment i know.
All is Good!!!
and i carry on with my mission to create Massive Value.
Thank You John Carlton
John Carlton is probably the last copywriter alive with such an incredible experience... and he shares all of his personal stories in this book which is both entertaining and really, really insightful!
This could be a psychology book in addition to a book about copywriting, because it contains so many "backdoors" into the human psyche that it's no wonder John is pulling out such good results for years.
I particularly loved the passage talking about "Heat and Grief" where John explains a reason why products which have a HUGE market and are supposed to make HUGE money too sometimes fail... and it's probably what you may think it is.
I already read several times some of the chapters and every time I start to read Carlton I cannot stop reading until the end of the chapter...I just love the practical stories full of insights to ponder inside this book.
Now I only have one question When is coming the volume 2? ;-)
It's like what would have happened if Hunter Thompson went into direct sales. Or maybe the latter is what would've happened if this author had gone into journalism.
Carlton tells the story of how he went from a person-who-didn't-fit-in-the-corporate-office, and was surfing around the west coast and crashing on friends' couches, to finding his talent as a writer of direct sales advertisements.
It's a great story from beginning to end and also is loaded with tidbits and insights about human psychology, the backstage lives of LA celebrities, bad advice HS English teachers give, how to sell to "superior" New Yorkers who consider themselves immune to sales tactics, business and life ethics, and much more.
This would make a great gift for young people in their 20's and 30's who still live at home on their parent's couches and are looking for a way to "get their s**t together." Or anyone interested in what makes entrepreneurs, self-made businesspeople, "tick."
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